Igor Vladimirovich Fadin
Director of the JSC “Group
The main target of our work is development. We believe, that if when we
do business, each time we will create something new, surprising, real, then
Colorful city of future, which we are going to leave to our children, will
really be built creative, free and happy! Most of all we would like to have a
reputation of reliable partner among our clients, partners and employees, in
other words among those who also believe and have wish to live in a better
world. The process of achieving this goal, gives us real pleasure, happiness of
creativeness and creation, which unites people!
The core direction of the company “Order” is sale of building
technologies, instruments and equipment.
Net of branches “Order” includes 2 trade centers “ Colorful city ” and 12 “
Colorful shops ”, 8 of which are in the Nizhniy Novgorod region.
“Colorful shops ” are specialized shops of êðàñî÷íûõ technologies and
instrument, which operate in the system of self-servicing. The trade center “
Colorful city ” at the Hero Popov street is the first in the city professional
building center in the format ñ ash&carry .
Servicing of corporate clients is hold first of all in the centers “ Colorful
city ” at the Rodionova and Popova streets, and also in wholesale departments of
“Order”. Located on the other side of a river wholesale base “Order” has active
ñáûò at the regions Russia and foreign countries, with approach lines and auto
“Order” offers to the building companies wide range for thorough repairs and
finishing works, including facade technologies, bio- and fire-protection of wood
and metal constructions, industrial floors, professional hydro-isolation, dye
The range of êðàñî÷íûõ technologies are supplied specially for industry.
The direction “Paint metal!” is oriented on needs of oil-and-gas, railway,
car construction, ship construction and car industries. The direction “Paint
wood!” is technologies of protection of wood while producing windows and doors,
gummed bars, in wood construction. The center of the direction “Paint metal!” is
situated in the “ Colorful city ” at Rodionova street , the direction “Paint
wood!” is situated in the “ Colorful city ” at Hero Popov street .
“Order” is professionally occupied with building instrument and equipment:
welding, pneumo-dyeing systems, electric- and gasoline instruments, hand
instruments, location bracketry, work wear. There is own service center of
repair and lease of instruments.
The company actively develops new directions: sanitary engineering, colorful
tile thin slab and laminated plastic, colorful garden. They are presented in
“Colorful city ” at Hero Popov street , and also other big branches of the
Popularity of the brands ORDER and Colorful, which are registered trade
marks, in Nizhniy Novgorod is not less than 70% of all population of the city
and 95% in professional segment. The company has been sustaining the image of
business partner for wholesale clients since 1992; own resources allow it to be
one of the most efficient and flexible.
The slogan “Colorful, modern, creative! ” perfectly reflects the company
style. The values are shared by the “ Colorful society ” of consumers and
suppliers, which meet several times a year in the “ Colorful city Order” at
professional conferences and general celebrations. People, who share the company
philosophy, come to celebrations to the “ Colorful city” with their families in
order to have a rest among like-minded people.
Colorful city of future is a reflection of general dream of the team “Order”,
reflects the company vision of the world. This is a city, where its citizens are
proud of the place, where they live, where they come back, and where they bring
up their children. The atmosphere of the city is very open, sociable and
understanding. The freedom of choosing of the way, sense of secure, âîëíåíèå
because of ability to meet and unite for achieving true values! Colorful city of
future is a part of huge world: leading world brands and international
corporations open in Nizhniy Novgorod their branches. The main potential of both
Colorful city of future and the company “Order” is people, their ability to look
at the world from other point of view!