Elena Vasiljevna Gromova
- I am sured, that we will be able to dress the whole Russia. Our production is rather competitive, we just need qualitative and not expensive clothes. We are planning to expand on East, we want to open there our bases and sell our production.
“Eva – NN” produces clothes for women, more than 6000 units per month. All fashions are designed by company staff according to the fashion. These are skirts, trousers, blouses of all sizes – from 42 to 72. Clothes are not expensive, but practical. Prices are acceptable. Choice of models is wide. 107 kinds of skirts, 23 kinds of trousers, about 10 kinds of blouses. We are planning to produce evening dresses.
Public corporation “Eva – NN” was founded in December 2001. 12 seamstresses began to work in rented flat, producing nearly 300 skirts and trousers per month. Cutting and quality were so good that the production found its target customer very soon. The flat was changed for normal production area – real sewing shop, bought extra equipment, hired people. By the end of 2005 there were 42 seamstresses, 12 cutters, 2 constructers, technologist, shop assistant, 2 masters. The company works without weekends and holidays, the peak season is before New Year, when many women want to buy something new for holiday. Nevertheless, all orders are made in time. For this people work even at night. It is worth noting, that salary for such work is higher, but, according to the decision of administration, it doesn’t influence on the production price.
The quality of models of “Eva – NN” was proved by State trade inspection of region of Nizhniy Novgorod. During periodical spot-check through trade putlets, colleagues of inspection have found not famous for them firm for that period of time. The level of sewing was so high, that representatives of our company were invited to take part in seminar on quality, organized by State inspection. In such way the work of the company was evaluated by professionals.
Evaluation of consumers can be proved by geography of partners of the company. Not expensive, stylish production of “Eva – NN” are bought in Moscow, Toljati, Ufa, Yekaterinburg, Kaliningrad, Petropavlovsk-Kamchatski, Samara, Perm, Vladimir, Udmurtia and many others. There is a special map in the office, where consumer – cities are noticed. The firm is even accepted by competitors. They offer to produce clothes under the label of “Eva – NN”, but we want to capture the market on own. That’s why we turned down even the offer of Italian colleagues.
We think that the key to success is solidarity of the collective. We celebrate all holidays together. Most of all we like the Day of light industry and the New Year. The last mentioned we also celebrate as Birthday of organization – it was founded 28 of December.
Practically prom the very beginning the company cooperates with social shops – centers of discounts. The company hands in such shops unrealized product for selling. We hand products in House of Invalids for free.
This is interesting!
There is a special map in the office, where consumer – cities are noticed.
The offer to produce clothes under the label of “Eva – NN” of Italian colleagues was turned down, because we want to capture the market on own.